Cupid's Undie Run for Children's Tumor Foundation

In 2017, our employees created an innovative multi-district fundraiser for the Children's Tumor Foundation, a not-for-profit focused on driving research and advancing care for the treatment of Neurofibromatosis (NF). Our Live! Districts helped raise over $338,000 for the Children's Tumor Foundation in just several weeks, by hosting four regional “Cupid's Undie Run” events in Baltimore, MD; Kansas City, MO; St. Louis, MO and Philadelphia, PA. The teams at Power Plant Live!, the Power & Light District/Kansas City Live!, Ballpark Village and XFINITY Live! worked collaboratively to stage this unique campaign for a great cause. 


Key Facts

  • Unique national fundraiser
  • Spread across four Live! districts nationwide
  • Raised over $338,000 for Children’s Tumor Foundation
  • Extensive volunteer work by Cordish employees as part of event